72k The Multi-Talent Cream Mask

In chemistry, the term “Trolox equivalent” (TE) is used to determine the antioxidant capacity of a sample. The Artemisia annua plant (the star ingredient in the 72k product line) has a very high antioxidant potential, specifically 72,000 TE per 100 g. This is where the name 72 kilo, or simply 72k, comes from. The 72k proprietary plant quality is developed and produced in Switzerland, from seed to sowing and harvesting to the final product. 100% organic and hyperpotent.

We develop and manufacture 100% of our products in Switzerland according to the so-called 'cosmetic Good Manufacturing Practice' cGMP and are certified according to the quality management system ISO22716. Even the star ingredient Artemisia annua used in our 72k products is organically grown and harvested by hand in the Swiss Alps (Valais) to guarantee the desired quality for the 72k Artemisia C-08UC Complex®.

From a Nobel prize-honored scientific breakthrough to modern skincare innovation. Derived from Artemisia annua – the same botanical whose active ingredient contributed to a Nobel Prize in Medicine for antimalarial therapy – this plant holds one of the most respected scientific legacies in modern natural research. Over time, specialized Artemisia annua cultivars have been optimized to concentrate key bioactive components – some revealing extraordinary potential for skin health. Partnering with leading research specialists in Switzerland, 72k refined cultivation, growth conditions and high-precision extraction – resulting in our exclusive Artemisia C-08UC Complex® – developed to maximize the skin-supporting potential of this remarkable botanical. Our innovative, multi-active Artemisia C-08UC Complex® formula with anti-pollution shield combats the signs of skin aging: ‘Aging well at its best’, based on 20 years of phyto- and skin biology research, developed and produced in Switzerland. The high quality of the 72k own Artemisia annua plants is influenced by the unique growing conditions in the Swiss Alps and our special dual-phase phytoextraction process of 72k. The Artemisia C-08UC Complex® has been specially developed for cosmetic applications. It protects the skin thanks to its antiseptic, antibacterial and antioxidant properties and counteracts any damage that has already occurred.

Artemisinin, the active ingredient in Artemisia annua, combats excessive skin pigmentation. These research findings were published in 2018 in an article in the prestigious British Journal of Dermatology (Oxford). The article highlights the particular dermatological benefits of artemisinin. Our Artemisia C-08UC Complex® activates natural cell communication, strengthens the skin's protective functions, and promotes long-term health and resilience. The Trolox equivalents (TE) are 72,000 micrograms per 100g, hence the name 72k. The artemisinin concentration in our Artemisia annua plants of 72k is strong and amounts to 100-300 ng/ml. By comparison, the artemisinin concentration in Artemisia annua plants grown in Germany is usually only 17 ng/ml.

UltraDeepDelivery brings state-of-the-art transdermal delivery technology from the pharmaceutical industry into use. The active ingredients are embedded in highly flexible, ultra-fine ethosomes that temporarily optimize the lipid structure of the stratum corneum layers. This allows functional actives to efficiently diffuse along the natural intercellular channels into deeper layers of the epidermis – while maintaining the skin’s natural barrier function. At the site of action, the ethosomes dissolve and release their amphiphilic components with small molecular size. This enhances the distribution and penetration of the functional active ingredients within the epidermis. Ethosom are the only mechanism that can reach the upper and middle dermis. Liposome or Transferosome can’t!

Yes of course! 72k products are free of preservations, paraffin, parabens, silicone oils, aluminum salts, palm oils and microplastics.

72k takes an approach that is both cosmetic and based on dermatological, therapeutic, and scientific principles.

72k products are based on the scientifically researched Artemisia C-08UC Complex®. Its efficacy has been demonstrated in individual clinical studies. 72k develops and manufactures its products entirely in Switzerland through its parent company, Viocap AG. The company is female-owned and focuses on solutions for healthy and radiant skin for all ages and skin types. 72k is dedicated to developing, producing, and distributing innovative, highly effective natural organic and sustainable skincare products of outstanding quality.

The effectiveness of the products has been proven in clinical studies conducted by the independent Swiss Skin Test Institute STI in Neuchâtel. The results of the studies and data analysis for the individual 72k products were all statistically significant.

The main scope of 72k products is to act as a protective shield on the skin and to counteract inflammation, loss of collagen and elastin, stimulate the regeneration of the skin, fade and inhibit excessive formation of melanin, reduce skin redness in rosacea, improve skin moisture content, nourish the skin and contribute to an intact skin barrier.

We use 100% natural, plant-based or plant-original ingredients and all products are certified as ‘natural cosmetics’ according to the NATURE quality standard before they are launched on the market. For our products we use exclusively selected organic raw materials on a plant basis and purely natural fragrances in organic quality. All these high-quality ingredients are of course of natural origin and of organic quality. Our formulas protect the environment, are naturally effective and of course skin-friendly, which has been confirmed by independent laboratories. In addition, our products do not contain any mineral oil based raw materials or synthetic preservatives and colorants. Without exception, we do not use microplastics, silicone oil, aluminum salts or synthetic compounds in general. 72k products are NATURE certified.

Pigment-regulating effect. Artemisia annua contains flavonoids and other phytochemicals that strongly inhibit melatonin production.

We use pure organic alcohol made entirely from sugarcane. Plant-based organic alcohol is not harmful to the skin – on the contrary: It is extracted from living plants, whose essence is produced in a pure fermentation process. Unlike synthetic alcohol, which degreases and dries out the skin, plant-based organic alcohol contains natural accompanying substances that respect and even support the skin barrier. It acts as a door opener for active ingredients: it gently loosens the lipid compounds on the skin's surface so that valuable plant extracts – such as artemisia, alpine edelweiss or cornflower – can penetrate deeply without stressing the skin. At the same time, it has an antimicrobial and protective effect – it preserves the formulation naturally, without any aggressive preservatives. This door opener allows the active ingredients to penetrate deep into the cells and unleash their full vitality. This does not happen as an external impulse, but as an invitation to the skin to regenerate itself.

We use only water from the Adelboden mineral spring, one of the highest springs in Europe, located in the heart of the Swiss Alps.

In general yes.